offerta salvata in my Randstad

trade marketing specialist a Milano

pubblicato:
luogo di lavoro
milano, lombardia
settore
Marketing, comunicazione
tipologia
somministrazione
riferimento
SE201623187
contatti
cristina.rota@randstad.it
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offerta salvata in my Randstad

descrizione

Randtsad Italia SpA - Division Inhouse Services is looking for a a bright and enthusiastic Trade Marketing Specialist with a keen interest towards technology, smartphone industry, retail and digital e-commerce. As a Trade Marketing Specialist the objective is to execute tactical actions to drive sales through in-store activities, as well as digital actions. We are looking for a professional with at least 2 years of experience, possibly in a similar role.

Our client is a famous multinational networking and telecommunications equipment and services company.

The tasks include:

· Defining the trade marketing timeline with all sales channels in retail

· Managing trade marketing activities (offer launch and close time, price, marketplace, theme) for product launch and promotional deals to push sales

· Maximize in store visibility and plan on field activity

· Coordinate promoters according to off-line events

· Evaluating the impression and conversion rate for different in-store placement and choose the optimal mix for driving to sales

· Coordinate CRM (Consumer Relationship Management) program (cooperating with digital and BD for promotion pitch and deal details), giving back advantages (premiums) to consumers

· Preparing all the marketing materials for marketplace on sales channels

· Managing the stock of offline marketing materials (E.g. totem, display, roll-up)

· Define in-store promotion and activities with the execution through point of sales materials, promotion, communication and fliers partnering with sales and retailer

· Plan the execution of digital campaigns with e-commerce channels of retail partners

· Support sales on sell-out analysis and in store traffic

· Support and training to field force

· Online trade marketing activities

· BTL materials

Please note that due to a high level of applications, we can only respond to applicants whose skills & qualifications are suitable for this position.
Lingua: Inglese,Italiano

Conoscenze informatiche: OFFICE MICROSOFT EXCEL,OFFICE MICROSOFT POWERPOINT



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